Hertz: The Gold Squad

Goal: Deliver an unexpected dose of relief when travelers needed it most, and show them what Hertz Gold Plus Rewards is all about. Armed with tactical vests, water bottles, travel chargers, stress tennis balls, and endless tail wags, the Gold Squad showed firsthand what “feeling golden” is all about.

Social Content

Featured in: AdAge, USA Today, Little Black Book, US Magazine.

Agency: PREACHER

Creative Directors: David Byrd + Ashley Suarez Wood

Art Director: Julie Musarra + Jacob Warhop

Copywriter (production cover while on leave): Olivia Wagner

Producer: Whitney Calvin

Designer: Montana Sparkman