ESPN: Disney Bundle

Goal: Inspire a new wave of sports fans to get the Disney Bundle by positioning it as the home of bold, female-driven entertainment - celebrating complex heroines and antiheroines who break the mold and redefine what strength looks like on and off the field.

Featured in: MediaPost, Sports Business Journal.

Agency: PREACHER

Creative Directors: Greg Hunter + Kellyn Blount

Art Director: Julie Musarra

Strategist: Caroline Kline

Editor: Mike Sobo